Leonardo launches Agusta brand

摘要

LEONARDO HELICOPTERS is now using the Agusta brand name for executive transport types serving the VIP/corporate market. Leonardo Helicopters MD Gian Piero Cutillo said: "With Agusta we give our VIP operators a strong brand they can easily recognise and identify with...the strength and recognition of the Agusta brand legacy still continues to live on in this particular market segment." In a sense, the rebrand is a case of 'back to the future', the 'A' in Leonardo's 'AW' model designations of course representing Agusta since the Westland merger in 2000.