Why Your Home Service Business Should Promote Its Good Deeds

摘要

One thing that's great about most home service business owners is that they have a soft spot for giving back. Whether it's donating money, time, or services, it's refreshing to see so much interest in helping local or national charities and nonprofits. The big question many home service business owners struggle with is whether they should draw attention to their charitable giving in the first place - and if they do, how do they let their customers, their vendors, their team, and the community know about their charitable giving without making it seem as if they are tooting their horn for their own benefit? It's a tricky business, and navigating how best to incorporate your good deeds into your brand's ecosystem is something most home service businesses have a little trouble with. You may have seen some HVAC companies go overboard with promoting how giving and altruistic their business is, while others barely mention their charitable acts, relegating it to an occasional social media post.