Fly smarter, fly greener

摘要

Still seen as the environmental bad boy of the global transportation business -whether justifiably or not - commercial air transport is under more pressure than ever before to reduce its global warming impact. Air travel's environmentally-unfriendly reputation might haunt post-pandemic business, because passengers have had their air travel habits forcibly interrupted for an extended period, and there is no guarantee they will return to pre-pandemic travel behaviour when the Covid-19 risk recedes. The industry cannot protect its image solely with promises of future clean power units or developing and producing sustainable fuel products because the benefits of these are not realisable in the medium term, except perhaps at the level of general and business aviation.