Analysis the Effects of Vegetables Cooperatives' Collective Action Mechanism on Farmer's Quality Control Behavior

摘要

In view of the government and market mechanisms are likely to failure in the vegetable quality and safety governance, as the third sector, vegetable cooperatives involvement provides a new way to solve the problem of the quality and safety of vegetables. This study proposes five assumptions that vegetable professional cooperatives' collective action mechanism affect of the farmers quality control behavior, select five dimensions such as trust, collaboration, commitment, adaptability and investment specificity to measure the collaborative relationship between the vegetable cooperatives and farmers. This study analysis with structural equation modeling, the results show that collective action of vegetable cooperatives has a significant positive effect on vegetables quality control standards, farmers trading environment and farmers factors endowments, vegetable trading environment has a significant positive effect on the level of vegetable quality control; factors endowments has a positive effect on farmers level of quality control, but the effect is not significant.