The Effect of Stress among Medical Representatives Working in Coimbatore City India

摘要

The purpose of this study was to understand the impact of stress among medical representatives in Coimbatore City, India. Pharmaceutical sales representatives play a large role in helping an industry in a rapidly changing environment to achieve a new corporate vision and normally these medical representatives are in a highest stress position. Occupational stress index was given to assess the stress levels. The study found that organisation can reduce role conflict & role ambiguity by adopting a specific role strategy and the expectations of the medical representatives to be compared with their actual roles job profile and working hours need to be considered in the context of the well- being of the medical representatives.