Pursuing happiness can paradoxically impair well-being. Here, we propose the potential downsides to pursuing happiness may be specific to individualistic cultures. In collectivistic (vs. individualistic) cultures, pursuing happiness may be more successful because happiness is viewed – and thus pursued – in relatively socially-engaged ways. In four geographical regions that vary in level of collectivism (U.S., Germany, Russia, East Asia), we assessed participants’ well-being, motivation to pursue happiness, and to what extent they pursued happiness in socially-engaged ways. Motivation to pursue happiness predicted lower well-being in the U.S., did not predict well-being in Germany, and predicted higher well-being in Russia and in East Asia. These cultural differences in the link between motivation to pursue happiness and well-being were explained by cultural differences in the socially-engaged pursuit of happiness. These findings suggest that culture shapes whether the pursuit of happiness is linked with better or worse well-being, perhaps via how people pursue happiness.
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