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Tracking Time Evolution of Collective Attention Clusters in Twitter: Time Evolving Nonnegative Matrix Factorisation

机译:在Twitter中跟踪集体注意力集群的时间演变:时间演化的非负矩阵分解

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摘要

Micro-blogging services, such as Twitter, offer opportunities to analyse user behaviour. Discovering and distinguishing behavioural patterns in micro-blogging services is valuable. However, it is difficult and challenging to distinguish users, and to track the temporal development of collective attention within distinct user groups in Twitter. In this paper, we formulate this problem as tracking matrices decomposed by Nonnegative Matrix Factorisation for time-sequential matrix data, and propose a novel extension of Nonnegative Matrix Factorisation, which we refer to as Time Evolving Nonnegative Matrix Factorisation (TENMF). In our method, we describe users and words posted in some time interval by a matrix, and use several matrices as time-sequential data. Subsequently, we apply Time Evolving Nonnegative Matrix Factorisation to these time-sequential matrices. TENMF can decompose time-sequential matrices, and can track the connection among decomposed matrices, whereas previous NMF decomposes a matrix into two lower dimension matrices arbitrarily, which might lose the time-sequential connection. Our proposed method has an adequately good performance on artificial data. Moreover, we present several results and insights from experiments using real data from Twitter.
机译:微博服务(例如Twitter)提供了分析用户行为的机会。在微博客服务中发现和区分行为模式非常有价值。但是,区分用户并跟踪Twitter中不同用户群中集体注意力的时间发展既困难又具有挑战性。在本文中,我们将此问题表述为非负矩阵分解对时间序列矩阵数据进行分解的跟踪矩阵,并提出了非负矩阵分解的新扩展,我们将其称为时间演进非负矩阵分解(TENMF)。在我们的方法中,我们通过矩阵描述在一定时间间隔内发布的用户和单词,并使用多个矩阵作为时间顺序数据。随后,我们将时间演化非负矩阵分解应用于这些时间顺序矩阵。 TENMF可以分解时间序列矩阵,并且可以跟踪分解后的矩阵之间的连接,而以前的NMF可以将矩阵任意分解为两个较低维的矩阵,这可能会丢失时间序列连接。我们提出的方法在人工数据上具有足够好的性能。此外,我们使用Twitter的真实数据提供了一些实验结果和见解。

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