Using a computational model to quantify the potential impact of changing the placement of healthy beverages in stores as an intervention to Nudge adolescent behavior choice

摘要

BackgroundProduct placement influences consumer choices in retail stores. While sugar sweetened beverage (SSB) manufacturers expend considerable effort and resources to determine how product placement may increase SSB purchases, the information is proprietary and not available to the public health and research community. This study aims to quantify the effect of non-SSB product placement in corner stores on adolescent beverage purchasing behavior. Corner stores are small privately owned retail stores that are important beverage providers in low-income neighborhoods – where adolescents have higher rates of obesity.