Does Moralization Motivate Smokers to Quit? A Longitudinal Study of Representative Samples of Smokers in the United States and Denmark

摘要

Introduction:Moralization refers to the gradual cultural and personal process by which objects or activities move from being morally neutral to morally contemptuous. Research suggests important cross-cultural differences in how smokers react to being targets of moralization. However, research has not examined whether smokers who agree with moralized sentiments about smoking are more willing to quit or reduce their smoking. Additionally, the mediating role of perceived personal risk has not been examined.