What Makes a Good Format: Frameworks for Evaluating the Effect of GraphicRisk Formats on Consumers’ Risk-Related Behavior

摘要

The format in which risk information is presented has a fundamental influence on the quality of risk communication with health consumers. Graphic formats might enhance the risk communication process, but we know little about how these formats affect risk-related behavior. Based on a review of literature within and outside the medical domain, we present four useful frameworks for evaluating the effects of graphic format on risk-related behavior.