Safe Food Management and Smartphone Technology: Investigating the Impact of an App on Consumer Knowledge Retention

摘要

ObjectivesDiffusion of smartphones has normalised consumers’ use of mobile applications (apps). But how do app designs and contexts of use interact with differential consumer attributes to impact on their effectiveness, usability and value over time? For consumer food safety, answering these questions is of importance as numerous food choices increase challenges in safe food management (SFM). This research reports on results of a randomised field experiment with Australian consumers using an SFM mobile app developed by the researchers.