广东省饶平县铁皮石斛产业研究

摘要

Dendrobium candidum industry is conducive to fostering the new point of growth of the regional economy,promoting the income growth of peasants.On the basis of the natural,socio-economic conditions of Raoping county and the industry base,this paper analysis the Dendrobium candidum industry competitive advantage status using the diamond theoretical model.The results show that：Primary factors of production are favorable of Raoping county,while high-level human resources and other factors of production need to be improved.Dendrobium candidum industry has a good market prospects,and the demand would remain persistently strong;Research and development and planting has advantages in Raoping county,but the level of the deep processing is low,the sale of the product is not systematic,and the industry chain is short;The strategy of leading enterprise is successful;State and local government＇s support provides an important opportunity for development.Furthermore,the paper proposes development countermeasure from such aspects as the government,business and management,corporate marketing strategies.%铁皮石斛产业的发展有利于培育区域经济新的增长点,促进农民增收。基于广东省饶平县自然、社会经济条件以及产业基础,运用钻石理论模型剖析铁皮石斛产业发展的竞争优势状态。研究结果显示：饶平县初级生产要素较优越,人力资源等高级生产要素有待改善;铁皮石斛市场前景广阔,需求强劲;技术研发和种植方面优势明显,但深加工产品较少,产品销售未成体系,产业链较短;龙头公司企业战略较成功;国家和当地政府的大力扶持提供了重要的发展机遇。并从政府角度、经营和管理模式、企业营销策略等方面提出发展对策。