桥头堡战略下德宏发展“非大众型旅游”的探讨——以瑞丽市珠宝旅游为例

摘要

Alternative tourism is developing to advocate a new forms of tourism. This paper introduces the concept and characteristics of mass tourism, and according to the area of Dehong, social and economic conditions, tourism resources, the alternative tourism in Dehong development feasibility. Ruili in the social economy, tourism resources, tourism market with the development of mass tourism, but there is a lack of corresponding policy to guide. According to the Ruili jewellery travel characteristics, put forward the development of mass tourism strategies, local government can guide through policy, formulate scientific tourism planning work, give priority to the development of mass tourism, promote the sustainable development of tourism.%非大众旅游是发展中国家倡导一种新的旅游形式。本文介绍非大众旅游概念及特点，并根据德宏的区位、社会经济、旅游资源条件，阐述非大众旅游在德宏州发展的可行性。瑞丽市在社会经济、旅游资源、旅游市场等方面具备了发展非大众旅游的条件，但目前缺少相应的政策引导。根据瑞丽市珠宝旅游的特点，提出了发展非大众旅游的相关策略，地方政府可以通过政策引导、制定科学的旅游规划等工作，优先发展非大众旅游，促进旅游持续发展。