An Analysis of HaiDilao's Status Quo in the U.S from the Perspective of Corporate Culture

摘要

Any enterprise's development, with the changes of time and environments, will be plagued with new different problems. As inner and outer surroundings change and the times develops, HaiDilao's present managerial culture cannot adapt to its development and progress of the times. A lot of researchers hold the view that the success of HaiDiLao, to a great degree, depends on a series of "special valued services", which are even regarded as its brand symbol. It is a pity that these special services enjoying great popularity at home are not recognized and accepted in the United States. In order to enable multinational corporations like HaiDiLao to have a brighter future in the US, we must analyze the impact of corporate culture on it. Based on basic theory of corporate culture, the thesis conducts an analysis of its status quo in the US by means of literature research method to find out its unpopular reason in order to provide other international corporations with meaningful lessons.