新形势下独立学院品牌特色专业建设浅析

摘要

It is necessary to strengthen the brand and specialty major in the independent institute, this paper discusses the background, meaning and basic characteristics of the brand and specialty major, trying to put forward the constructing path on the brand and specialty major of the independent institute.%　　加强品牌特色专业建设是独立学院实现科学发展的需要，本文论述了品牌特色专业建设的背景、内涵和基本特征，并提出了独立学院品牌特色专业建设的路径。