中医药服务产品商品化是开展国际服务贸易的核心要素

摘要

本文从国际服务贸易的视角重新审视中医药服务，用商品、价值、贸易、市场、销售、盈利等市场经济的理论，重新认识中医药服务贸易活动。提出了完善服务产品理论，创新服务产品是国际服务贸易发展的驱动力的观点。从商品的形态、商品的价值以及有形和无形产品的特点和关系的阐述，介绍了中医药国际服务贸易与服务产品的特点以及中医药服务产品商品化的基本要求。中医药服务产品商品化的方法包括服务项目单元化和构建服务包等方法。并且介绍了中医药服务产品商品化步骤，包括选项、命名、制定中医药服务产品的标准规范，明确产品的属性、确定服务产品的使用范围、中医药服务产品的市场准入和上市后评价等步骤。%This paper scanned and re-examined Chinese medicine service from the perspective of international trade in service ,and re-considered Chinese medicine activities of trade in service ,based on the market economic theories of goods ,value,trading,marketing,sale and profit.We put forward the opinion on fulfilling and constructing service product theory ,and that innovating service product is the ac-tuating force of international trade in service.Based on the goods form,goods value,and the characteristics and relation of tangible prod-ucts and immaterial products,we introduced the characteristics of Chinese medicine international trade in service and service product ,and basic requirements of Chinese medicine service product commercialization ,of which the methods are service items unitization and con-struction of service package,et al.The paper also introduced the commercialization steps of Chinese medicine service products ,including selection,nomination,standards and rules of producing Chinese medicine service products ,clarifying the nature of products,regularizing the range of application,market access of Chinese medicine service product ,and evaluation after marketing,and other related steps.