基于SWOT分析的家族企业的文化创新

摘要

中国家族企业的文化本质上为“家文化”的泛化.本文运用SWOT模型,分析了以“家文化”为理念的家族管理模式在经营管理中的优势、劣势,判明其面临的机遇和挑战；并提出了新形势下中国家族企业的文化创新路径.%Chinese family business culture is essentially a generalization of "family culture".Using SWOT analysis, this paper discusses the strengths and weaknesses of management mode of the family business based on "family culture" in the management process, and also ascertains the opportunities and threats that it will face. At last,we analyse the innovation path of the culture of Chinese family business under new situation.