The company's online marketing highs and lows show an olcl Brand learning new tricks. NEWYORK Back in June 2006,a now-famous Coca-Cola video began making the rounds.In it, two men made a geyser out of bottles of Diet Coke and Mentos candies.Coke representatives were not pleased. Later,another Coke-themed video appeared, this time from France,showing young men throw- ing cans of the soda into the garbage from impos- sible angles.It was a neat trick, entertaining enough to draw millions of views on YouTube. But this time around,rather than wringing their hands over their brand literally being thrown into the trash, Coke rushed to embrace the consumer-generated content.It even collaborated with the Lyon-based youth to make another video.
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