地铁传媒资源开发的保障条件与措施

摘要

This article takes Xi' an subway media resources as the object of study,discusses Xi'an media market condition, its basic characteristics, the development of subway media resources and the influence of original media environment. By using the Baud model of 5 kinds of competition strength, this paper analyses the professional environment of Xi'an subway media, proposes the management of subway media supporting conditions and measures. The goal by styding Xi'an subway media resources on initial operation period is to make clear the basic theory of platform construction for the development of domestic subway correlation industries.%以西安地铁传媒资源为研究对象,从分析西安市传媒市场状况入手,探讨地铁传媒的基本特征和开发地铁传媒资源对原有传媒环境的影响.利用波特五种竞争力量模型分析西安地铁传媒的行业环境,提出了经营开发地铁传媒的保障条件与措施.目的在于研究西安地铁运营初期传媒资源开发平台构建的基础理论问题,可供国内地铁行业相关产业发展参考.