地铁商业物业租赁定价实证研究

摘要

结合地铁商业物业租赁的行业背景,对影响地铁沿线商铺定价的客观因素进行分析,并以武汉市的样本为例进行实证分析,建立地铁沿线商铺定价的特征价格模型.在此价格模型基础上,根据地铁商业物业自身特点进行整租模式、终端商铺模式等因素修正,最终构建地铁公司的商业物业租赁定价模型.该模型通过结合特征价格模型和修正因子,在一定程度上克服了传统市场化定价方法的主观性,有利于完善传统商业地产的租赁定价模式,为地铁物业的商业租赁定价提供参考.%After making an analysis of objective factors influ-encing price of stores along the metro line,a hedonic price model of the stores along metro line is established by an em-pirical study on the objective data in Wuhan City. On this ba-sis,some correction factors like the full rent mode and terminal shop mode are conducted according to an analysis of the char-acteristics of metro commercial real estate,thus giving the final pricing model of commercial property. In combination with Hedonic price model and correction factors,the subjectivity of existing pricing strategies are overcome to some extent. The method presented in this paper is conductive to improve the traditional pricing model of commercial estate,and provides a reference for reasonable pricing of metro's property programs.