基于相关分析的体验型民俗旅游产品开发研究——以云南为例

摘要

With the experience of tourism development, experiential tourism products are more and more loved by tourists. The article takes Yunnan folk for example to design the tourist experience model map of Yunnan folk tourism products, uses SPSS statistical software to conduct analysis and empirical research. On the basis of it, strengthening tourists' perception, deepening the understanding of tourists, and emphasizing the tourists' participation and enhancing the tourists' experience of profound saris- faction and the tourist resorts, and some other product development countermeasures are advanced.%随着体验旅游的发展，体验型旅游产品越来越受到旅游者的亲睐。文章以云南民俗为例，构建出云南民俗旅游产品游客体验模型图，利用SPSS统计学软件中的相关分析法进行实证研究。在此基础上提出强化旅游者感知、深化旅游者理解、重视旅游者参与、加强旅游体验的深刻性、提高满意度与重游率等产品开发对策。