从图书馆文化属性和现实需求出发,提出图书馆品牌的核心是文化,高校图书馆品牌创建应以培育图书馆精神和价值观等深层文化为中心,经典阅读正是创建高校图书馆品牌深层文化的必由之路。%From the perspective of library culture property and realistic need,the author proposes the core of library brand is the culture. Nurturing sprit and value of library that compose deep culture should be attached importance during creation of college library brand. Then the author defines again the nature of classic reading and points out classic reading is the vital road to create deep culture of library brand.
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