基于数据仓库的电信校园客户流失分析与研究

摘要

Customer outflow is one of the focuses of the telecom operators,this article take some telecommunication campus marketing center as the study development object based on data warehouse analyzed campus customer outflow.By extracting sample data from the data warehouse,established customer outflow prediction model based on dimension tables. Finally proposed new pattern devote to the development and the innovation campus channel,formulation conforms to uni-versity student characteristic methods,made greatest effect to stay customer who favors to leave campus.%客户流失是电信运营商关注的焦点之一，文章以某地电信校园营销中心为研究对象开展基于数据仓库的校园客户流失分析。通过从数据仓库中抽取数据样本，建立基于维表的客户流失预测模型。最后提出要致力于拓展和创新校园渠道新模式，制定符合大学生特征的营销方案等方法，最大力度地挽留有离网倾向的校园客户。