基于成长性视角的烟草企业核心竞争力研究

摘要

Based on the perspective of growth.this paper explores the internal impact factors of tobacco enterprise's core competitiveness through analyzing the statistical data of 36 tobacco enterprises by the efficacy coefficient method.It considers that the growth is the core index of measuring tobacco enterprise's development potential,and tobacco enterprises could maintain sustainable competitive advantage through constructing and enhancing the growth.%基于成长性的视角,运用功效系数法对全国36家重点烟草企业2007年、2008年运营、销售的统计数据进行分析,探究了影响烟草企业核心竞争力的内在因素.本文认为,成长性指标是衡量烟草企业发展潜力的核心指标,企业可通过建设和提升自身的成长性来保持持久的竞争优势.