武夷山五夫白莲文化与乡村旅游融合发展模式与路径

摘要

[目的/意义]乡村全面振兴关键的一点是实现文化振兴.农业文化与乡村旅游的深度融合发展, 可促进农业文化的传承、保护和开发.[方法/过程]运用SWOT分析法对武夷山五夫白莲文化与乡村旅游融合发展条件和所面临的战略选择进行分析, 并分析了农业文化与乡村旅游融合的典型发展模式.[结果/结论]目前, 五夫白莲文化与乡村旅游融合发展具有白莲文化底蕴深厚、区位交通便捷等优势, 存在品牌意识较淡薄、服务体系不健全等劣势, 同时面临涉农政策支持、消费结构升级等机会, 以及与周边省市竞争激烈、旅游环境控制保护问题等挑战;提出适合五夫特色的发展模式, 通过资源、技术、功能、市场融合路径推动五夫白莲文化与乡村旅游融合发展.%[Objective/Meaning]Cultural revitalization is key to the rural revitalization.The deeply integrative develop-ment of agricultural culture and rural tourism is a new way to promote the inheritance, protection and development ofagricultural culture.[Methods/Procedures]Using SWOT analysis, the developing conditions and challenges for the in-tegration of Wufu white lotus culture and rural tourism in Wuyishan were analyzed.And the typical developmentmodels for the integration of agricultural culture and rural tourism were analyzed.[Results/Conclusions]For the inte-gration of Wufu white lotus culture and rural tourism, there were advantages (i.e., profound cultural heritage andconvenient transportation) , disadvantages, such as weak brand awareness and unsound service system, opportunitiesincluding agricultural policy support, consumption structure upgrading, and challenges (i.e., fierce competition withsurrounding provinces and cities, protection of tourism environment) .On the basis, we proposed a development mod-el suitable for Wufu, which would promote the integration and development of Wufu white lotus culture and ruraltourism through resources, technology, function and market integration.