福建农产品电子商务发展现状与对策思考

摘要

从福建省农产品电子商务发展的实际情况出发，阐述其现状，分析了目前福建省农产品电子商务中存在的问题，即农民对农产品电子商务认识不足、农产品电子商务人才供应不足、农产品行业中标准化渠道关系复杂、农村物流体系不完善以及福建省农产品电子商务平台建设落后等，并从加大发展农产品电子商务的宣传、培养现代农产品电商人才、提高电子商务平台的互动性与个体化的客户服务等方面提出加快发展福建农产品电子商务的有关对策。%From the actual situation of e-commerce development of agricultural products in Fujian,this paper described its current situation,and analyzed the problems existed in the e-commerce of agricultural products,including farmers’ lack of recognition on the e-commerce of agricultural products,the shortage of e-commerce talents of agricultural products,complex standardization channels in agricultural product industry,imperfect rural logistics system,back-ward e-commerce platform of agricultural products,etc. Then,the corresponding countermeasures were put forward to speed up the e-commerce development of agricultural products in Fujian,which included increasing the promotion of developing e-commerce of agricultural products,cultivating modern e-commerce talents of agricultural products, improving the interactivity of e-commerce platform and individualized service level for customers,and so on.