基于消费者选择的新能源汽车产品战略研究

摘要

本文通过消费者调研,从产品类别选择战略、产能价格战略、产品市场切入战略、产品性能战略、产品推广战略和产品商业模式选择战略六大维度构建新能源汽车产品战略.基于消费者选择,逐一论证并阐释六大维度下的产品战略.%Through consumer survey, this paper has constructed new energy automobile product strategy from six perspectives, such as product category, price, market, function, communication and business model. Based on consumer choice, it proves and interprets product strategy.