考虑环保劝诱的双寡头环境质量竞争

摘要

我们考虑在环保产品市场的产品环境质量竞争中,消费者的环保意识所扮演的角色.通过构建一个三阶段质量差异化竞争模型,发现只要市场中的消费者的环保意识可以被影响,厂商就会愿意承担一定的成本提高消费者的环境保护意识,通过这一策略厂商可以获得一定的"环保利润".同时厂商的这一行为会受到市场结构的影响.这些结论为环保厂商的自愿遵从问题提供了一个解释.%We consider the role that consumers' enviro-nmental awareness plays in the environmental quality competition market. We find that firms make a costly effort to influence consumers' environmental awareness and extract"environmental profits" in the process via a three-stage environmental quality competition game. Furthermore, this investment behavior of firms will be affected by the market structure. This result could explain firms' voluntary compliance.