蓝色经济背景下青岛城市群区体育文化产业整合与优化策略

摘要

This paper discussed the necessity of developing sports industry in Qingdao cluster area from the aspects of integration and optimization of regional sports resources,construction of industrial system,the formation of industrial agglomeration effect and the overall competition. Also,from the level of regional economic development,sports culture development orientation and technological innovation,we analyzed the feasibility of incorporating sports culture into sports industry chain and exert the function of urban agglomeration and radiation,based on which a preliminary strategy is proposed to optimize the sports industry of Qingdao city cluster.%从整合与优化青岛区域体育资源，构建产业体系，形成产业集聚效应和整体竞争等几个方面，论述了青岛城市群区的体育产业发展的必要性；从地域经济发展水平、体育文化底蕴发展导向和科技创新分析了城市群区体育产业融入体育产业链、发挥城市的集聚和辐射作用可行性；并在此基础上初步提出了青岛城市群区体育产业优化整合的策略。