运用文献资料法,分析在信息经济时代背景下我国体育用品业的发展现状,并提出存在的问题以及相应的体育用品业发展对策:1)推动产业信息化,升级产业结构,兼并重组小型企业;2)企业制造向智能化转变,企业结构向知识、技术型结构转变;3)进行正确的市场定位,发现并积极开拓新市场;4)提升产品科技含量,创造吸引消费者的个性化产品.%With the arrival of the era of information, the information industry has been a focus of our attention.The development of new energy, data transmission and optical fiber communication technology makes the information economy emerge as the times require.Based on the data from literature, the author analyzed the development situation of Chinese sports goods industry under the information economy times, pointed out the existing problems and finally gave the countermeasures for the development of sports goods industry:1) To promote industrial information, upgrade industrial structure, and merger and recombine small businesses;2) To realize intelligent transformation of enterprise manufacturing, and shift enterprise structure to knowledge-, technology-oriented structure;3) To carry out the correct market positioning, find and explore new markets actively;4) To enhance the scientific and technological content of products, and create personalized products to attract consumers.
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