四川彭祖山旅游资源特色与产品开发

摘要

从四川彭祖山景区的综合区位条件及旅游发展条件出发,分析该景区旅游资源的主要特色,综合评价其旅游资源的开发价值.并结合该景区的旅游产品开发现状,根据资源和客源对象的不同,构建了彭祖山景区的旅游产品体系,其中包括主导产品项目、重要产品项目和配套产品项目三个层次.%The Pengzushan Scenic Area, Sichuan Province, is the only district characterized by the culture of macrobiotics and health preserving tourism resources. According to its conditions of geography and tourism development, this paper analyzes the main characteristics of the tourism resources and evaluates the potential value of the tourism resources. Meanwhile the paper establishes a series of tourism products by studying the difference of resources and tourism sources, including the leading product projects, important product projects and supporting product projects.