Study on E- tourism and Sustainability in Ethnic Minority Regions of West Sichuan

摘要

This paper introduces the current situation of sustainable development in the ethnic minority regions in west Sichuan province of China, and the challenges they are confronted,especially after the devastating 2008 Wenchuan earthquake. The author argues that E-tourism can be introduced into these regions to support the tourism industry, one of the pillar industries in these regions, and expounds the necessity and significance to develop E-tourism. The paper also sets forth some strategies and countermeasures to foster the sustainable development by applying ICT to develop the E-tourism market and enhance the competitiveness and attraction with the aid of education, involvement of higher education institutions and collaboration in every level.