网页交互与发起人资历对农业众筹项目融资绩效的影响

摘要

Agricultural crowdfunding,as a popular model of"Internet+Agriculture",has a great significance to the develop-ment of agriculture in China.In order to improve the agricultural crowdfunding proj ects'performance and increase farmers 'income,this paper using the data of zhongchou website,studies the impact of the web page interaction and the sponsor qualification to the performance of agricultural crowdfunding projects.The results show that the number of shares,com-ments,minimum investment and sponsor qualifications have a significant positive impact to improve the performance of the projects'performance,other factors show some difference because of the different regions.Finally,the conclusions and poli-cy recommendations provide theoretical guidance to promote the development of agriculture,crowdfunding platform and agricultural crowdfunding projects'performance.%众筹作为互联网金融的典型模式,与农业相结合形成了农业众筹,而农业众筹作为互联网+农业的重要组成部分对中国农业发展意义重大.为了提高农业众筹项目融资绩效、增加农民收入,利用众筹网的农业众筹项目数据,研究网页交互和发起人资历对众筹项目融资绩效的影响.结果表明:网页交互因素中的项目关注分享数、评论数和最小投资额,以及发起人资历对项目融资绩效提高有显著正向影响;但因发起人所属地域不同,各因素对项目融资绩效的影响程度表现出一定的差异性.最后,根据研究结论,提出促进农业众筹项目融资效率的相关政策建议.