战略试验、创业学习与新企业商业模式创新

摘要

新企业商业模式是以创业机会开发和创业机会利用为中心的价值创造模式.根据效果推理理论,新企业面对高度不确定性,需要通过战略试验这种低成本试验方式开展商业模式创新.针对战略试验与商业模式创新之间的作用机制进行实证研究,同时,检验创业学习在两者关系中的中介作用.结果显示:战略试验对新企业商业模式创新有积极影响,创业学习是促进创业机会识别的关键路径,因此在战略试验和商业模式创新之间发挥中介作用.%Strategic experimentation is a low -cost way to explore business model,which is based on the value creation model of the development and opportunities of entrepreneurial opportunities.According to the effectuation theory,the new ventures need to achieve business model innovation through strategic tests.This research aimed at the relationship be-tween strategy experimentation and business model innovation.Conclusion show that Strategic experimentation is helpful to promote the enterprise business innovation and entrepreneurial learning is the critical path to promote the entrepreneur-ial opportunity identification,which plays an intermediary role between the strategy of experimentation and business model innovation.The conclusion reveals the strategic test mechanism for new enterprise business model innovation,for new en-terprises to carry out the business model innovation,w hich has a certain reference.