基于AHP的一汽轿车成熟期管理策略研究

摘要

企业生命周期理论告知我们,处于生命周期不同阶段的企业面临不同的管理问题,使得相同的管理策略在企业不同成长阶段呈现出不同的管理效果.笔者运用模糊综合评价法对一汽轿车所处的生命周期进行甄别,针对一汽轿车成熟期的特点和实际问题,应用层次分析法,确定战略、人力资源和企业文化管理是一汽轿车成熟期的管理重点,并探讨了对应的实施策略和管理路径.%Enterprises lifecycle theory tells us that enterprises in different lifecycle stages face different management problems , so that the same management strategy presents different effects in different stages. First, the author uses vague comprehensive evaluation of laws to separate the lifecycle of Faw Car Co. , Ltd. Then in view of existing situation and characteristics of Faw Car Co. , Ltd in maturity, the author uses analytic hierarchy process to determine that Faw Car Co. , Ltd should focus on the strategy, human resources management and business culture in this period. Lastly the author discusses the corresponding implementation strategy and management channels.