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河南动漫产业发展的环境分析与战略选择

     

摘要

在发展动漫产业方面河南具有漫画产业发达、创作素材资源丰富、拥有后发优势、动漫政策领先等优势,但在人才、产业链、金融资本、企业规模等方面还很薄弱;同时,面对科技发展、文化回归、地区发展、新兴产业等发展机遇,河南还要应对知识产权保护、国内市场不完善、国内外竞争等方面的威胁.因此,河南应充分利用河南漫画发达的优势,确定最有效的发力点;建立完善的动漫产业链,走产业融合化的发展道路;充分利用后发优势,积极引导企业加强对外合作交流;利用现有教育资源,加大适用性动漫人才和高端动漫人才的培养力度,促进河南动漫产业又好又快地发展.%Henan has many advantages in the development of comic and animation industry, such as the flourishing of cartoon industry, the richness of sources for creation, the advantages of late -comer, the preferential policy and so forth. However, it has its weakness, such as the lack of intellects, industry chain, finance capital, scales of enterprises and so on. At the same time, Henan is challenged by the development of technology, regression of culture, development of districts and newly rising industries. Besides, it also faces the threat of intellectual property protection, imperfectness of domestic markets, and competition of domestic and foreign markets. Therefore, Henan should take advantages of its flourishing cartoon industry to put forward the most effective development strategy, and establish a perfect comic and animation chain to follow the road of industry convergence. In addition, Henan needs to take use of advantages of late - comers to guide the cooperation of domestic markets with foreign markets, and make full use of existing educational sources to enlarge the cultivation of applicable as well as high - end comic and animation intellects in order to make a better and faster development in Henan comic and animation industry.

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