突破性创新市场特征与企业应对策略

摘要

Since the 1990s, technology innovation has shown new characteristics. People pay more attention to a new technology development model which is absolutely different from sustaining technology innovation - disruptive innovation. This paper investigates the market characteristics of disruptive innovation from several aspects such as market concentration, entry barriers, market growth and so on. Based on the market characteristics of disruptive innovation, this paper analyses the innovation' s dilemma, and then lists several strategies to cope with disruptive innovation combined the resource and capacity of incumbent firms and new entrants.%20世纪90年代以来技术创新出现了新的特点,人们更加重视一种与以往的渐进性技术创新完全不同的新的技术发展模式——突破性技术创新.从市场竞争程度、进入壁垒、市场成长速度等方面研究突破性创新的市场特征；基于对突破性创新市场特征的认识分析突破性创新带给企业的困境,结合在位者企业和新进入企业资源和能力情况,提出企业应对突破性创新策略.