Web2.0环境下国内网络购物平台建设的对策及模型研究

摘要

The paper simply introduces the concept and basic characteristics of Web 2.0, then aimed at the existent problems in the current network shopping platforms in china, for example: the platform interface' s personalization is not strong; interaction and real - time is not so full; platform' s intelligence is comparatively weak, the paper in detail, introduces several countermeasures for optimizing and innovating the service functions of domestic network shopping platforms.And finally it proposes the model of network shopping platform in a web 2.0 environment, with the purpose to provide reference for the construction of the network shopping platforms and promote the rapid development of network shopping market in China.%简要介绍了Web 2.0的概念及基本特征,然后针对当前我国网络购物平台存在的一些问题.比如:平台界面个性化不强、互动性和即时性不是太充分、缺乏体验性和娱乐性功能环节、平台智能化比较弱,详细介绍了若干完善和创新国内网络购物平台服务功能的对策,最后提出web2.0环境下的网络购物平台模型,以期为我国网络购物平台的建设提供借鉴,推动我国网络购物市场的快速发展.