基于AHP的旅游搜索引擎评价分析

摘要

在简要介绍旅游搜索引擎基本概念和特点的基础上,运用层次分析法建立以流量速度指标、检索范围及功能指标、服务功能指标为一级指标,下设15个二级指标的旅游搜索引擎评价指标体系,探讨合理分配指标权重的方法,指出各指标的数据来源,并用于对目前国内主要旅游搜索引擎的分析,从而得到旅游搜索引擎的发展现状和现今所存在的问题.%On the basis of introducing the concept and characteristics of the travel search engine briefly, this paper uses AHP to establish an evaluation index system including flow and speed, coverage and services as the first indexes and 15 secondary indexes as well. It points out the data sources of each index, and discusses the way to assign weight reasonably in the system. Then the method is applied to evaluate domestic travel search engines. Based on the above analysis, it analy ed finally the status and problems of China' s travel search engines.