The present invention relates to a system for evaluating eco-tourism suitability based on big data and a method thereof, and specifically, to a system for evaluating eco-tourism suitability based on big data which estimates a rate of visit based on big data (position information of social media such as Flickr, Twitter, and Instagram, mobile phone communication data, and credit card payment information), analyzes visit preference factors based on spatial data (data representing the location and spatial form of a place), and analyzes a correlation between the analyzed visit preference factors and the estimated rate of visit, and a method thereof.;COPYRIGHT KIPO 2020
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