家电绿色供应链中政府、企业、消费者三方博弈分析

摘要

In this paper, a three - player game model is proposed to study the relationship and game status among governments , enterprises and consumers in the green supply chain of the home appliance industry. Through the equilibrium analysis, six possible pure strategies Nash equilibrium and their corresponding constraint conditions are stated. Mixed strategies equilibrium is also conducted. The analysis results indicate that the governments can improve the enthusiasm and possibility of enterprises and consumers to participate in green supply chain by setting appropriate subsidy to the enterprises SB, subsidy to the consumers Sc and penalty FB to the enterprises for their not deploying the strategy of green supply chain management. This will promote the implementation of the green supply chain management for the home appliance industry effectively.%运用博弈论的理论和方法构建了一个政府、企业和消费者三方博弈模型,以研究三者之间的关系以及博弈状态.通过对博弈模型的均衡分析,指出了六种可能的纯策略纳什均衡结果及其条件,同时对混合策略均衡进行了分析.研究袁明,政府通过设置合适的对企业补贴SB、对消费者补贴SC以及对企业不执行绿色供应链管理的罚金FB,可以提高企业和消费者参与绿色供应链的积极性和可能性,从而有效地推进家电绿色供应链的实施.