综合考虑政府碳税及财政补贴等因素，构建低碳环境下制造商与零售商组成的两级供应链模型，以供应链成员各自利润最大化为原则，求解制造商与零售商的最优定价及市场需求量；在此基础上，分别分析政府碳税及补贴对供应链成员定价及市场需求的影响，给出产品定价与减排策略的关系；最后通过数值仿真对结论进行进一步分析。为企业产品定价及减排、政府碳税及财政补贴的制定提供决策参考。%Considering the carbon tax of government,financial subsidies and other factors,this paper builds a two -stage supply chain model with a manufacturer and a retailer under low -carbon environment,so as to solve the optimal pricing and market demand for the manufacturer and retailer based on the principle of profit maximization.On this basis,the paper analyzes the effect of consumer’s low -carbon preferences,carbon tax of the government,tax rebates or consumer subsi-dies and carbon emissions on pricing and demand of supply chain.The paper also defines the relationship between the prod-uct pricing and emission reduction strategy.Finally,the paper further analyzes the conclusion through numerical simula-tion,which can provide the decision -making reference for product pricing and emission reduction to firm,carbon tax and financial subsidies to government.
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