技术类注册商标在构建高科技品牌战略中的作用

摘要

随着经济全球化和知识化的快速发展,世界各类产业的技术优势和知识优势正在逐步转化为商标优势和品牌优势,进而转化为企业的市场竞争优势。越来越多的中国企业认识到打造拥有自主知识产权的品牌对于企业自身持续发展的重要作用。品牌战略对于一个企业来讲是一个复杂的系统工程,涉及到企业生产和经营活动的方方面面。本文以技术类注册商标为切入点,论述其在构建企业品牌中所发挥的作用。%With the rapid development of economic globalization and education,the technical and knowledge superiority is transforming to enterprise＇s trademark superiority and brand advantage,then change into competitive edge.More Chinese companies realize the huge function of building famous brand with independent intellectual property rights for its sustained development.Brand strategy is a complicated system project which involves into every aspects of production and management.The author analyses the function of technical trademark for building brand strategy.