基于利益相关者理论的卷烟品牌营销渠道控制力研究

摘要

本文基于利益相关者理论,深入分析我国卷烟营销渠道中的问题,并从增值客户和加强卷烟销售专卖管理两个方面,提出了增强烟草公司卷烟营销渠道控制力的建议。%Based on the stakeholder theory, this paper first i＇n-depth analyses the problems in the cigarette distribution channel. And then, this pa- per proposes Suggestions to the tobacco companies to enhance the cigarette sales channel control, which mainly involve the improving companies＇s value and strengthening the cigarette sales monopoly administration.