旅游保险产品以其独特的特点与优势，适宜通过网络营销模式进行推广。本文将深度营销引入旅游保险网络营销中，通过分析我国旅游保险网络营销的现状、问题等，提出基于深度营销的旅游保险网络营销的创新路径，最终得出结论：我国旅游保险网络营销虽处于发展的初级阶段，但未来发展潜力巨大，保险企业通过与客户的深度交流，不断推出契合旅游者需求的旅游保险产品，最终实现旅游保险市场共赢的局面。%Travel insurance products, with its unique features and advantages, are suitable for promoting through the network marketing model. We propose an innovation path of the Internet marketing of travel insurance based on in-depth marketing by the in-depth marketing, analyzing the situation and problems of travel insurance network marketing. We conclude that the tourism insurance network marketing in China is in its early stages, but with potential. As a result, through deep communication with their customers, the insurance companies can con-stantly introduce proper products, through and finally reach a win-win situation in the travel insurance market.
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