体验营销视野下佛教体验旅游产品开发模式

摘要

This paper analyzes experiential tourism developmental model from the perspective of Buddhist ex-periential marketing:definite the theme of Buddhist cultural experience, scheme the Buddhist experiential tourism projects, build the atmosphere rendering experience in the temple, strengthen experiential effects with Buddhist souvenirs, and promote cultural impacts of the temple through the application of various strategies. Meanwhile, we put forward several suggestions aiming at the problems in the development of Buddhist experiential tourism.%本文从体验营销角度研究佛教体验旅游开发模式：明确佛教文化体验主题，策划佛教体验旅游项目，在寺内营造氛围渲染体验，利用佛教旅游纪念品加强体验效果，运用各种策略传播寺庙的文化影响。同时，针对佛教体验旅游开发中出现的问题提出了若干建议。