国民旅游休闲计划背景下广东旅游企业的发展——以广之旅为例

摘要

On February 21st,2009,the Guangdong Provincial Government has formally issued Several Opinions on the pilot of Guangdong Province National tourism and leisure plan.With the call of this plan,a variety of measures beneficial to residents have been taken by major travel agencies and the academic research in the fields of national tourism and leisure has been deeply explored.Combined with academic research,this article proposed some measures to development of GZL International Travel Service Ltd.to further promote the implementation of this plan.%2009年2月21日,广东省政府正式发布《关于试行广东省国民旅游休闲计划的若干意见》。在国民旅游休闲计划的号召下,各大旅行社也纷纷响应,推出各种惠民措施,学界对国民旅游休闲领域的研究也不断深入。为进一步推动国民旅游休闲计划的实施,本文结合学界的研究,以广之旅为例,提出适合该旅游企业发展的应对措施。