字体在包装设计中的运用

摘要

字体作为一种符号化的表现形式，以其特有的、个性化字体笔形体系充分呈现出包装设计的意识内涵，具有非常强烈的表现力和感染力，也是一种重要的装饰与传达媒体。因此，字体设计的运用是否恰当，是包装促销成功的关键之一。包装设计，其内容变化和形式转化非常快，文字设计也必须顺应潮流，不断创新。%Font as a symbolic manifestation, fully shows the con-sciousness connotation of packaging design with its unique and personalized font pen-shaped system, so it is strongly expressive and appealing, and it is also an important medium of ornamenta-tion and communication. Therefore, whether a font is appropri-ately utilized is one of the keys for successful package. The con-tent and form in package design changes extremely quickly, so the writing design should also go with the tide and unceasingly innovate.