With the the development of media specialization, the traffic radio format has become a dark horse in competition a-mong various media formats, which adopts"Radio+Transport"as column mode and"service is king"as media's concept. This pa-per intensively discussed the effort on building brand, extending industrial chain and adopting competition strategy of traffic ra-dio. Furthermore, this paper also indicated that traffic radios should dig their own advantages and combine traditional and new media by using Internet thinking in media competitions.%在媒体专业化的发展趋势下,以"广播+交通"为栏目模式、以"服务为王"为播出理念的交通广播形式,逐渐成为媒体竞争中的一匹黑马.在全国近80家省、市级交通频率中,北京人民广播电台交通广播台率先实行机制改革,着力品牌构建,有效延伸自身产业链,最终成为交通广播中公认的领跑者.本文以北京交通广播为例,对交通广播的品牌构建、产业链延伸及未来发展策略等方面做出了详细分析与深入讨论,并指出加强自身优势的深度开掘,结合互联网思维实行传统媒体和新媒体的共同发展将是交通广播未来竞技中的发展方向.
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