无锡国际马拉松赛市场化运作的现状与对策研究

摘要

体育赛事是体育产业的重要组成部分，马拉松赛在体育赛事中占有重要地位，其市场化运作对城市的经济和文化等各方面的发展起到促进作用，其重要价值得到普遍认同。我国在城市马拉松赛事举办上还处于初始期，管理不够规范明确，赛事运作还不够成熟，市场化还有很长的路需要走，无锡国际马拉松赛亦是如此。本文以无锡国际马拉松赛市场化运作为研究对象，阐释其现状，找出存在的问题并加以分析，提出相应对策，充实我国城市马拉松赛事市场化的理论研究。%Sporting events constitute an important part in the sport industry, while marathon plays an important role in sporting events, and its market-oriented operation can promote the eco-nomic and cultural development of a city, so its important value has been universally recognized. Urban marathon is still at its initial stage in China, so its management is not regulated and clear and its operation is still not perfect, its market-oriented op-eration has a long way to go, so does Wuxi International Marathon. With Wuxi International Marathon as the research ob-ject, this paper elaborates its current situation, finds and analyzes the existing problems, and proposes corresponding countermea-sures, aiming to enrich the theoretical research of the mar-ket-oriented operation of urban marathon in China.